COLORS TV - BIGG BOSS 13
Social Intelligence – audience profiling, content trends, and monetization opportunities
Social Media Analytics Lead
Key Challenge (s)
With its huge popularity on social media, Colors TV, the owner & organizer of Bigg Boss TV show, wanted to understand:
What's their audience looks like on social media?
How do audiences respond to BB13 related content?
How much is media ROI delivery to show sponsors through BB13 official social media channels?
Audience profiling: identified & categorized audiences based on demographics, interests, occupations, and the type of content they interact with
Trend Analysis: monitored the show on social media to discover trends within Bigg Boss owned and earned content
Valuation: applied brand exposure QI method on social content to evaluate the monetary value of brand integrations
Colors TV used our social intelligence to report the ROI delivery to its sponsors
Based on our audience intelligence, they optimized its branded and non-branded campaigns that amplified engagement and reach
Key findings on content trends were used for further monetization opportunities