Influencing Digital Intelligence-driven Decisions

Web, Social, App Analytics 📊

Hello, I am Atul

...and I employ digital intelligence to influence business owners to make informed decisions. During my last stint at Nielsen, I worked closely with the leading sports & entertainment organizations primarily to assist them with monetizing their digital content assets and increase their sponsorship revenue.

Key Areas of Expertise

Data-driven Consulting

Assisted sports franchise owners to develop a commercial digital marketing playbook - An action-plan on

• Passionate fanbase growth & engagement strategy

• Athlete representation as social media influencers

• Sponsor integration and engagement

• Establishing engaging content stories

• Approach and implementation of digital assets for monetization opportunities

Social Media Listening / Research

Monitored and researched 100s of topics around sports, TV shows, music, esports, etc. to provide actionable intelligence around:

• Sports sponsorship performance

• Sports digital landscape

• TV/digital Campaign effectiveness

• Brand ambassador selection & evaluation

• Product category insights

Audience Profiling

Applied social listening data to provide a comprehensive real-time view into different segments of sports fans:

• Media consumption 

• Topics being discussed

• Content stories liked 

Branded Content Optimizations

Applied a mix of social media listening and AI-powered media tracking tools to:

• Evaluate digital media ROI (equivalent to media spends) on branded content

• Consulted sports franchises and sponsors on best approaches of branded content with sports properties on digital platforms

Worked With