INFLUENCING DIGITAL INTELLIGENCE-DRIVEN DECISIONS
Web, Social, App Analytics 📊
HELLO, I AM ATUL
...and I employ digital intelligence to influence business owners to make informed decisions. During my last stint at Nielsen, I worked closely with the leading sports & entertainment organizations primarily to assist them with monetizing their digital content assets and increase their sponsorship revenue.
KEY AREAS OF EXPERTISE
DATA-DRIVEN CONSULTING
Assisted sports franchise owners to develop a commercial digital marketing playbook - An action-plan on
Passionate fanbase growth & engagement strategy
Athlete representation as social media influencers
Sponsor integration and engagement
Establishing engaging content stories
Approach and implementation of digital assets for monetization opportunities
SOCIAL MEDIA LISTENING / RESEARCH
Monitored and researched 100s of topics around sports, TV shows, music, esports, etc. to provide actionable intelligence around:
Sports sponsorship performance
Sports digital landscape
TV/digital Campaign effectiveness
Brand ambassador selection & evaluation
Product category insights
AUDIENCE PROFILING
Applied social listening data to provide a comprehensive real-time view into different segments of sports fans:
Media consumption
Topics being discussed
Content stories liked
BRANDED CONTENT OPTIMIZATIONS
Applied a mix of social media listening and AI-powered media tracking tools to:
Evaluate digital media ROI (equivalent to media spends) on branded content
Consulted sports franchises and sponsors on best approaches of branded content with sports properties on digital platforms
Ritin Singh, Director Consulting Services at Nielsen
He has a consultative approach to address the client’s objectives & challenges and has delivered projects across the Indian Sports & Entertainment landscape, showcasing his analytical thinking
