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INFLUENCING DIGITAL INTELLIGENCE-DRIVEN DECISIONS

Web, Social, App Analytics 📊

Home: Welcome
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HELLO, I AM ATUL

...and I employ digital intelligence to influence business owners to make informed decisions. During my last stint at Nielsen, I worked closely with the leading sports & entertainment organizations primarily to assist them with monetizing their digital content assets and increase their sponsorship revenue.

Home: About Me

KEY AREAS OF EXPERTISE

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DATA-DRIVEN CONSULTING

Assisted sports franchise owners to develop a commercial digital marketing playbook - An action-plan on

  • Passionate fanbase growth & engagement strategy

  • Athlete representation as social media influencers

  • Sponsor integration and engagement

  • Establishing engaging content stories

  • Approach and implementation of digital assets for monetization opportunities

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SOCIAL MEDIA LISTENING / RESEARCH

Monitored and researched 100s of topics around sports, TV shows, music, esports, etc. to provide actionable intelligence around:

  • Sports sponsorship performance

  • Sports digital landscape

  • TV/digital Campaign effectiveness

  • Brand ambassador selection & evaluation

  • Product category insights

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AUDIENCE PROFILING

Applied social listening data to provide a comprehensive real-time view into different segments of sports fans:

  • Media consumption 

  • Topics being discussed

  • Content stories liked 

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BRANDED CONTENT OPTIMIZATIONS

Applied a mix of social media listening and AI-powered media tracking tools to:

  • Evaluate digital media ROI (equivalent to media spends) on branded content

  • Consulted sports franchises and sponsors on best approaches of branded content with sports properties on digital platforms

Home: List
Home: Testimonials
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Ritin Singh, Director Consulting Services at Nielsen

He has a consultative approach to address the client’s objectives & challenges and has delivered projects across the Indian Sports & Entertainment landscape, showcasing his analytical thinking

Home: Clients
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